Background
Aspire is an organisation that is dedicated to providing specialised training to individuals and groups involved in preventing and responding to acts of terrorism. Their primary goal is to enhance the skills, knowledge, and preparedness of personnel to effectively counter and manage terrorist threats and incidents.
Brief
Aspire play a crucial role in equipping individuals and teams with the knowledge and skills necessary to prevent, mitigate, and respond effectively to terrorist incidents, thereby contributing to the overall security and safety of a region or country. Finder were tasked with creating a brand that was clear, effective, and efficient to implement.
Solution
Tasked with redefining the counter-terrorism department's identity, we aimed to create a brand embodying commitment, confidence, and unity in adversity. Understanding the need for precision, agility, and vigilance in counter-terrorism, we aimed to craft an identity resonating with stakeholders, building trust, and symbolising security. Our approach blended strategic thinking, creativity, and reverence for the mission. Collaborating closely with department representatives, we explored core values, operational essence, and future aspirations.
