Campaign / Art Direction / Product Launch Campaigns / Digital Design
Sector
Fashion / Retail
Background
Established in 2011, HYPE. began as a self-funded project, designing printed clothing and accessories. With the use of social networking, HYPE. quickly developed into something that could no longer be tamed from the single room it was created in.
Brief
Create a fresh look and feel for the 2021 Back to school campaign. We were engaged to re-design the campaign which promoted the brand and reminded the industry why Hype has been at the top of its game for so long.
Solution
Campaign creative including photoshoot and art direction, digital assets and look book for retailer. Finder created an overarching theme and style to promote the range of products that firmly position Hype at the forefront of this sector. The BTS campaign launched mid-August and helped the brand maintain their position in the market.
